This capsule reactivates Lotto’s 90s football training heritage through a contemporary lens.

The intention was not nostalgia, but restoration, bringing back the attitude, graphic strength, and cultural appeal that once defined the brand.

The design draws from classic 90s training aesthetics: bold striping, satin finishes, strong logo presence, and structured silhouettes. The deep burgundy, metallic silver, and red accents create a premium tension between heritage and modernity.

The campaign shifts the kit from pure performance into a football-lifestyle context. Minimal architectural settings and directional light elevate the garment into a sculptural, editorial statement.

This project proposes a repositioning narrative reconnecting Lotto with today’s generation through the