This project redefines 86 Straws through a bold, culturally charged visual narrative.

The intention was not to market a product, but to transform perception — elevating the straw from disposable object to symbolic statement.

The identity draws from high-fashion codes and visual tension: saturated greens, sculptural compositions, strong typographic presence, and hyper-controlled framing. The contrast between polished elegance and ecological urgency creates a premium friction between desire and responsibility.

The campaign reframes sustainability through attitude. Glossy lips, green gloves, symmetrical bouquets of straws — every image is deliberate, provocative, and editorial. The straw becomes an accessory, an object of flirtation, a cultural gesture.

This project proposes a repositioning narrative — moving 86 Straws from eco-alternative to aesthetic